From Mastercard Priceless to the Super Bowl. Sydney to New York. Samsung, Verizon, Audi, XBOX, GM.
Behind that work is a career built on earning the trust of senior marketing leadership, building teams capable of delivering at global scale, and growing client relationships nationally and internationally. He has also been a key part of winning some of the industry's most competitive pitches, including Verizon Business and Audi at Ogilvy, and INFINITI and American Airlines globally at CP+B. Recognized at D&AD, Cannes, The Andy's, The One Show, The London Internationals and AICP.
Outside of the office, Michael volunteers as Ski Safety Patrol at Stratton Mountain, Vermont, and can occasionally be found screen printing images of David Bowie as a Storm Trooper.
Raso is an Executive Creative Director at Ogilvy New York. His work has taken him across continents, cultures and categories. The global launches of Samsung Galaxy Flip and Fold, and a collaboration with BTS that reached hundreds of millions of people. "No Way, Norway," one of the most talked-about Super Bowl commercials of its year, starring Will Ferrell for General Motors. The Bonnie Channel for American Airlines, a platform of exclusively female-directed and produced films. Leading Verizon nationally. And six years as SVP Group Creative Director on MasterCard Priceless at McCann, pushing one of advertising's most enduring platforms from observing emotional moments to orchestrating them.
Be positive. Be present. Be collaborative.
Surround yourself with big hearts. Make the work meaningful to people.
Push what's possible, because some days magic really does happen.
EXPERIENCE
Ogilvy, New York
Executive Creative Director
Feb 2021 - Present
2025 - / PwC / Citizens
2023 - 2025 / Verizon Business / Citizens
2022 - 2023 / Audi USA
2021 - 2023 / Samsung Global / Galaxy Brand / Galaxy Foldable phones
Freelance Creative
June 2020 - Feb 2021 / McCann - GM Super Bowl
mcgarrybowen, New York
Global Executive Creative Director
Sept 2017 - June 2020
ECD 2018 - 2020 / Verizon / Audible
Global ECD 2017 - 2018 / American Express
Crispin Porter + Bogusky, Boulder
VP / Global Executive Creative Director
May 2013 - June 2017
ECD 2014 - 2017 / American Airlines / Infiniti
CD 2013 -2014 / Kraft Mac & Cheese /
Xbox One / Bing Social
Ogilvy, Sydney
Head of Art
Jan 2012 - Apr 2013
Head of Art across all accounts / Coca Cola /
Vodafone / KFC / American Express / Qantas /
Australian Rugby Union / Transport for New South Wales
GCD / KFC / Transport for New South Wales
McCann, Sydney
Executive Creative Director
Head of Creative Dept. / ECD on all accounts /
MasterCard / Cereal Partners / Xbox /
Bushells Tea / Bradford Solar / Cure Cancer /
Midas / Lego
1 year
McCann, New York
SVP Group Creative Director
MasterCard / AdCouncil / Black and Decker /
Chex Mix
5 years
Batey Red Cell, Singapore
Regional Creative Director South East Asia / Mercedes-Benz
Global Creative Director / Singapore Airlines
1 year
Deutsch, New York
Associate Creative Director / Bank of America
2 years
Ammirati Puris Lintas
Senior Art Director / UPS / Burger King / Compaq / RCA
1 year
OMON, Sydney
Art Director / Natural Gas / Volvo / Australian Dairy Board /
Schwarzkopf / Sensodyne / Polident / Vittoria Coffee /
Blue Cow Mountain Ski Resort
5 years
AWARDS + RECOGNITION
ANDY AWARD
Gold Award Idea: GM “No Way Norway”
ADFEST (Asia Pacific Advertising Festival)
Bronze Award Print Campaign:
Mercedes-Benz “Alley, Tree, Night”
Bronze Award Print Single: Mercedes-Benz
Finalist Print Single: Mercedes-Benz “Tree”
Finalist Print Single: Mercedes-Benz “Night”
Bronze Film Craft: MasterCard "Birds of Tokyo"
AWARD (Australia Writers & Art Directors)
Bronze Award Print: KFC "Ned Kelly"
AICP
Advertising Excellence/Campaign Shortlist: GM “No Way Norway”
Humor Shortlist: GM “No Way Norway”
CANNES LION
Finalist Film: MasterCard “Favorite Things”
Finalist Media: MasterCard “Priceless Search”
Finalist Direct: Parkinson's Shake It Up Charity "Tables"
CAXTONS
Finalist: KFC "Ned Kelly"
CLIO AWARDS
Finalist: GM “No Way Norway”
COMMUNICATION ARTS ILLUSTRATION ANNUAL
Illustration: MasterCard “7 Wonders”
CRESTA AWARDS
Finalist Print Campaign: MasterCard “Baby, Newspaper, Park”
D&AD
Shortlist / Impact / Advertising / Brands: GM “No Way Norway”
D SHOW
Best of Show: GM “No Way Norway”
Best Moving Picture: GM “No Way Norway”
Best Branded Entertainment: GM “No Way Norway”
EPICA
Gold: GM “No Way Norway”
FWA
Mobile of the day: INFINITI “Drivers Seat”
GRAPHIS ADVERTISING ANNUAL
Platinum Video-Travel: American Airlines "World's Greatest Flyers'"
Platinum Print-Travel: American Airlines "Shadows"
Gold Video-Travel: American Airlines "The Bonnie Award"
Gold TV-Film Automotive: Infiniti "Vacation"
Silver TV-Video Automotive: Infiniti "Legacy"
Finalist Print: Bars & Clubs Magazine “Bikini”
Finalist Print: Bars & Clubs Magazine “Cactus Prick”
GRAPHIS DESIGN ANNUAL
Gold Branding: American Airlines "Shadows"
Gold OOH: American Airlines "Shadows"
GRAPHIS POSTER ANNUAL
Gold: American Airlines
KINSALE SHARK AWARDS
Bronze Promo Print Campaign: MasterCard “Looking Harder”
Finalist Print: MasterCard “Newspaper”
Finalist Print: MasterCard “Central Park”
Finalist Print Campaign: MasterCard “Cachet”
Finalist Integrated Campaign: MasterCard “Search for Priceless”
LONDON INTERNATIONALS
Gold Print Single: MasterCard “Baby”
Silver Print Single: MasterCard “Newspaper”
Finalist Print: Bars & Clubs Magazine “Bikini”
MPA KELLY AWARDS
Best Integrated Campaign: MasterCard “Priceless Search”.
Finalist Print Campaign: MasterCard “Baby, Newspaper, Park”
MIDAS AWARDS
The Grand Midas, Special Effects: MasterCard “Shopping”.
Gold, Integrated Campaign: MasterCard “The Joy of Giving”.
Gold, Corporate Identity: MasterCard “Heart of Commerce”.
Gold, Graphic Design: MasterCard “Heart of Commerce”.
Gold, Animation: MasterCard “Just a piece of Plastic”.
Gold, Pre-Printed Magazine Insert: MasterCard “Priceless Search”.
Silver, TV Commercial: MasterCard “Priceless Search Studious Pupil”.
Silver, Animation: MasterCard “Priceless Search 7 Wonders”.
Finalist: MasterCard “Priceless Search Studious Pupil”.
Finalist Best Magazine Advertisement: MasterCard “Puppy”.
MOBIUS ADVERTISING AWARDS
Gold: Magazine Campaign: Bars & Clubs Magazine “Bikini, Cactus, Bee Sting”
NEW YORK FESTIVALS
Silver TV/Cin Computer Animation: MasterCard “Just a piece of plastic”
Finalist TV/Cin Copywritting: MasterCard “Just a piece of plastic”
Finalist Illustration: MasterCard “Heart of Commerce”
Finalist Print Single: MasterCard “Newspaper”
Finalist Illustration: MasterCard “7 Wonders / Priceless Search”
Finalist Outdoor: Ambient: Products & Services: American Airlines “The Bonnie Award”
OBIE AWARDS
Gold: American Airlines "Shadows" Hong Kong
ONE SHOW
Merit Award: TV & VOD Video Varying Length. GM “No Way Norway”
Merit Award: Online Films & Video Varying Length Series. GM “No Way Norway”
Merit Award: TV & VOD Long Form. GM “No Way Norway”: 60
Merit Award: Online Films & Video Long Form. GM “No Way Norway”: 90
Merit Award: Integrated. Brand Transformation. GM “Everybody In”
Merit Award: PR: American Airlines "The Bonnie Award"
Merit Award: UPS “Shorts”
Merit Award: UPS “Breadbox”
Shortlist: Innovation in Film GM “No Way Norway”
Shortlist: Innovation in Lockdown GM “No Way Norway”
Shortlist: Creative Effectiveness. Consumer Brand. GM “Everybody In”
Shortlist: Integrated. Innovation in Integrated. GM “Everybody In”
Shortlist: Integrated. Integrated Branding Campaign. GM “Everybody In”
Shortlist: Sustainable Development Pencil. GM “Everybody In”
Shortlist: Green Pencil. GM “Everybody
SHORTY AWARDS
Best use of Virtual Reality. Finalist: Infiniti Drivers Seat VR Experience
Best use of Youtube. Nominee: Infiniti Drivers Seat VR Experience
SPIKES ASIA
Bronze Film: MasterCard “Witnessing History. South Africa”
Bronze Film: MasterCard “Witnessing History. New Zealand”
Bronze Film: MasterCard “Witnessing History. Samoa”
Bronze Craft/Direction: MasterCard “Witnessing History. South Africa”
EDUCATION
University of Technology, Sydney
B. Design