Executive Creative Director.

About

Michael Raso
Executive Creative Director

 Freezing - but always happy when shooting.

Freezing - but always happy when shooting.

 

Michael Raso is an Executive Creative Director who has spent two decades building some of the world’s most iconic brands. He joined McGarry Bowen as Global Executive Creative Director after spending almost five years at CP+B where he helped win and run Infiniti and American Airlines.

Michael grew up in Australia where he attended the University of Technology, Sydney and began his career under David Droga. From there he made the move to New York, Singapore and Boulder, Colorado where he launched Xbox One, produced campaigns Kraft Macaroni & Cheese, MasterCard, UPS, Burger King, KFC and Mercedes-Benz.

Three continents and four cities later, he still believes that people are more powerful than any media channel. That new principles of creativity are being defined every second and that ideas have the power to change and define culture. That great design plays an essential role in how we connect with a brand. That it's not only about standing out and breaking convention, it's also about creating meaning and purpose in every piece we make. 

His achievements include: Cannes Lions, London Internationals, The One Show, The New York Festivals, Spikes Asia, AdFest, The Kelly Awards, The Shorty’s, FWA, Communication Arts, Graphis, The OBIE’s. And now for the more important achievements: Two children, one loving wife, best man five times (that’s a lot bad speeches).

mcgarrybowen, New York
Executive Creative Director
Sep 2017 - Present
Global ECD 2017 - 2018 / American Express
ECD 2018 - Present / Verizon / Audible

Crispin Porter + Bogusky, Boulder
VP / Executive Creative Director
May 2013 - June 2017
ECD 2014 - 2017 / American Airlines / Infiniti
CD 2013 -2014 / Kraft Mac & Cheese / Xbox One / Bing Social

Ogilvy, Sydney
Head of Art
Jan 2012 - Apr 2013
Head of Art across all accounts / Coca Cola / Vodafone / KFC / American Express / Qantas / Australian Rugby Union / Transport for New South Wales
GCD / KFC / Transport for New South Wales

McCann, Sydney
Executive Creative Director
Jan 2011 - Dec 2011
Head of Creative Dept. / ECD on all accounts / MasterCard / Cereal Partners / Xbox / Bushells Tea / Bradford Solar / Cure Cancer / Midas / Lego

McCann, New York
SVP Group Creative Director
Mar 2006 - Jan 2011
MasterCard / AdCouncil / Black and Decker / Chex Mix

Batey Red Cell, Singapore
Regional Creative Director South East Asia / Mercedes-Benz
Global Creative Director / Singapore Airlines
2004 - 2005

Deutsch, New York
Associate Creative Director / Bank of America
2002 - 2004

JWT, New York
Senior Art Director / UDV (Smirnoff + Malibu Rum) / Adams / Schick
1999 - 2001

Ammirati Puris Lintas
Senior Art Director / UPS / Burger King / Compaq / RCA
1998 - 1999

JWT, Sydney
Senior Art Director / Schick / Kelloggs / Citibank
1997 - 1998

OMON, Sydney
Art Director / Natural Gas / Volvo / Australian Dairy Board / Schwarzkopf / Sensodyne / Polident / Vittoria Coffee / Blue Cow Mountain Ski Resort
1992 - 1997

EDUCATION
University of Technology, Sydney
B. Design.
1989 - 1992