AMERICAN AIRLINES + FILM INDEPENDENT SPIRIT AWARDS
Many discuss gender disparity in Hollywood, but few brands are brave enough to do something about it. American Airlines was inspired to take action as the first airline to hire a female pilot, Bonnie Tiburzi. As a major partner to Hollywood, American decided to lead by example and partner with the Film Independent to create an award for female directors called, "The Bonnie Award". American also created the first-and-only in-flight channel dedicated to female directors - The Bonnie Channel. The Bonnie Channel is available across the American fleet, reaching over 500,000 passengers daily.