KRAFT Macaroni & Cheese is an American icon. A staple in American cupboards. But somewhere along the line, they went from America’s favorite family food to just a quick and easy emergency meal for the kids. In fact, KRAFT Mac & Cheese was so simple, there was even a little guilt mixed in when Mom and Dad made it. And before we knew it, we were off the family dinner menu and out of the cultural conversation. Sure, adults still love it, but they would never admit it. We had to give them permission to feel differently. To unleash their love for Mac & Cheese and make it America’s favorite family food again.