The “Priceless” campaign for MasterCard launched in 1997 long before I started working on it in 2006. It was a big idea that resonated and socialized before social media. Priceless was about creating emotional moments by tapping into something that money couldn’t buy. By using MasterCard “for everything else,” we are able to experience “priceless.” The format was used worldwide and was so successful that it secured us countless new business opportunities. After my first year at McCann, we started to evolve this format, moving from just observing Priceless moments to enabling them.

AWARDS
London Internationals: Gold “Baby”
London Internationals: Silver “Newspaper”
Cannes Lion: Finalist “Favorite Things”
Cannes Lion: Finalist “Priceless Search”
New York Festivals: Silver “Just a piece of plastic”

New York Festivals: Finalist “Just a piece of plastic”
New York Festivals: 
Finalist Illustration “Heart of Commerce”

New York Festivals: Finalist Print “Newspaper”

New York Festivals: Finalist Illustration “7 Wonders”
Communication Arts: Illustration “7 Wonders”
Cresta Awards: Finalist “Baby, Newspaper, Park”
Kelly: Best Integrated Campaign “Priceless Search”
Kelly: Finalist Print Campaign “Baby, Newspaper, Park”
Kinsale Shark: Bronze “Looking Harder”
Kinsale Shark: Finalist Print “Newspaper”
Kinsale Shark: 
Finalist Print “Central Park”

Kinsale Shark: Finalist Print “Cachet”

Kinsale Shark: Finalist Campaign “Search for Priceless”
Midas: The Grand Midas “Shopping”
Midas: Gold “The Joy of Giving”
Midas: Gold Corporate Identity “Heart of Commerce”
Midas: Gold Graphic Design “Heart of Commerce”.

Midas: Gold Animation “Just a piece of Plastic”.

Midas: Gold “Priceless Search”
Midas: Silver TV “Priceless Search Studious Pupil”
Midas: Silver Animation “Search 7 Wonders”
Midas: 
Finalist “Priceless Search Studious Pupil”
Midas: Finalist “Puppy”