This was the first ad we made after winning the account. We wanted it to mean something. At the time, America had gotten very comfortable not going anywhere. Everything came to you. Your dinner. Your groceries. Your sofa. An entire culture had quietly decided that driving was optional. But there's a type of person who still wants to be behind the wheel. Not because they have to be. Because the road is the point. So we built a world where every other vehicle was identical. Bland. Cream-coloured. Interchangeable. A procession of the same. Then we put an Audi in the middle of it. Our driver had one last delivery to make. Marcus Aurelius. A sticky note. Deliver yourself. Progress you can feel.